ROCKBUND Fringe

ROCKBUND Fringe positions ROCKBUND as a brand just outside of the mainstream — pioneering future trends. Located on the Bund, a leader in Shanghai’s growth, an innovator of art and culture. We define Fringe in our way. To us it speaks of creative experiences that aim to challenge, educate, entertain and engage audiences ahead of the mainstream. 

Society of Creators

The role of ROCKBUND is to cultivate a ‘society of creators’ who deliver unconventional or leading-edge experiences that challenge, entertain and engage audiences. ROCKBUND is platform for art and culture on the fringe — never ordinary or predictable yet compelling and desirable. Whilst on the fringe of culture, the brand is not out of reach and aims to make cultural experiences more accessible for the mainstream.